The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
Scott, David Meerman.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / - 3rd ed. - Hoboken, N. J. : John Wiley & Sons, 2011. - xxxii, 366 p. ; 20 cm.
Includes index Revised edition of The new rules of marketing and PR. 2nd ed. 2010
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
9781118026984 (pbk) 9781118026984: £13.99 1118026985 (pbk)
2011014480
Internet marketing
Public relations
658.872 / SCO
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / - 3rd ed. - Hoboken, N. J. : John Wiley & Sons, 2011. - xxxii, 366 p. ; 20 cm.
Includes index Revised edition of The new rules of marketing and PR. 2nd ed. 2010
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
9781118026984 (pbk) 9781118026984: £13.99 1118026985 (pbk)
2011014480
Internet marketing
Public relations
658.872 / SCO