The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
By: Scott, David Meerman.
Publisher: Hoboken, N. J. : John Wiley & Sons, 2011Edition: 3rd ed.Description: xxxii, 366 p. ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118026984 (pbk); 9781118026984:; 1118026985 (pbk).Subject(s): Internet marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.872 SCO (Browse shelf(Opens below)) | 1 | Available | 0078939 |
Includes index
Revised edition of The new rules of marketing and PR. 2nd ed. 2010
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.