E-Commerce 2013 : business, technology, society. /
E-Commerce 2013 : business, technology, society. /
- 9th edition, Global ed.
- Harlow : Pearson, 2013.
- 905 p. : ill. ; 28 cm.
Includes index and bibliographic references.
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
9780273779353 (pbk.) 9780273779353: £52.99 0273779354 (pbk.)
Internet marketing.
Electronic commerce.
Information technology.
658.872 / LAU
Includes index and bibliographic references.
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
9780273779353 (pbk.) 9780273779353: £52.99 0273779354 (pbk.)
Internet marketing.
Electronic commerce.
Information technology.
658.872 / LAU