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E-Commerce 2013 : business, technology, society. /

Contributor(s): Laudon, Kenneth C, 1944- | Traver, Carol Guercio.
Publisher: Harlow : Pearson, 2013Edition: 9th edition, Global ed.Description: 905 p. : ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273779353 (pbk.); 9780273779353:; 0273779354 (pbk.).Subject(s): Internet marketing | Electronic commerce | Information technologyDDC classification: 658.872 Summary: This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 LAU (Browse shelf(Opens below)) 1 Available 0079412
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 LAU (Browse shelf(Opens below)) 1 Available 0078979
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Includes index and bibliographic references.

This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

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