Exploring strategy : [text & cases] /
Johnson, Gerry.
Exploring strategy : [text & cases] / - Tenth editon. - Harlow : Pearson, 2014. - xxxii, 783 p. : illustrations ; 27 cm.
With bibliographical references and index.
Introducing strategy -- Part I : the strategic position -- Part II : strategic choices -- Part III : strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
1292002549 (paperback) 9781292002545: £49.99 9781292002545
Business planning.
Strategic planning.
658.4012 / JOH
Exploring strategy : [text & cases] / - Tenth editon. - Harlow : Pearson, 2014. - xxxii, 783 p. : illustrations ; 27 cm.
With bibliographical references and index.
Introducing strategy -- Part I : the strategic position -- Part II : strategic choices -- Part III : strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
1292002549 (paperback) 9781292002545: £49.99 9781292002545
Business planning.
Strategic planning.
658.4012 / JOH