Exploring strategy : [text & cases] /
By: Johnson, Gerry.
Contributor(s): Whittington, Richard | Scholes, Kevan | Angwin, Duncan | Pyle, Steve | Regnér, Patrick.
Publisher: Harlow : Pearson, 2014Edition: Tenth editon.Description: xxxii, 783 p. : illustrations ; 27 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 1292002549 (paperback); 9781292002545:; 9781292002545.Subject(s): Business planning
| Strategic planningDDC classification: 658.4012 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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With bibliographical references and index.
Introducing strategy -- Part I : the strategic position -- Part II : strategic choices -- Part III : strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.