Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) /
Kerpen, Dave.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / - New York : McGraw-Hill, 2011. - xii, 270 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Listen first, and never stop listening -- Way beyond "Women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments, too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (They're your social currency!) -- Inspire your customers to share stories -- Integrate Social Media into the entire customer experience -- Use social media network ads for greater impact -- Admit when you screw up, then leverage your mistakes -- Consistently delive excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most.
"Updated with new sections on Pinterest, Instagram, Google+, and lots more!"
9780071813723 0071813721
Internet marketing--Viral marketing.
Social media--Economic aspects.
Branding (Marketing)
658.872 / KER
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / - New York : McGraw-Hill, 2011. - xii, 270 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Listen first, and never stop listening -- Way beyond "Women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments, too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (They're your social currency!) -- Inspire your customers to share stories -- Integrate Social Media into the entire customer experience -- Use social media network ads for greater impact -- Admit when you screw up, then leverage your mistakes -- Consistently delive excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most.
"Updated with new sections on Pinterest, Instagram, Google+, and lots more!"
9780071813723 0071813721
Internet marketing--Viral marketing.
Social media--Economic aspects.
Branding (Marketing)
658.872 / KER