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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) /

By: Kerpen, Dave.
Publisher: New York : McGraw-Hill, 2011Description: xii, 270 p. : ill. ; 24 cm.ISBN: 9780071813723; 0071813721.Subject(s): Internet marketing -- Viral marketing | Social media -- Economic aspects | Branding (Marketing)DDC classification: 658.872
Contents:
Listen first, and never stop listening -- Way beyond "Women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments, too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (They're your social currency!) -- Inspire your customers to share stories -- Integrate Social Media into the entire customer experience -- Use social media network ads for greater impact -- Admit when you screw up, then leverage your mistakes -- Consistently delive excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most.
Summary: "Updated with new sections on Pinterest, Instagram, Google+, and lots more!"
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 KER (Browse shelf(Opens below)) 1 Available 0091522
Total holds: 0

Includes bibliographical references and index.

Listen first, and never stop listening -- Way beyond "Women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments, too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (They're your social currency!) -- Inspire your customers to share stories -- Integrate Social Media into the entire customer experience -- Use social media network ads for greater impact -- Admit when you screw up, then leverage your mistakes -- Consistently delive excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most.

"Updated with new sections on Pinterest, Instagram, Google+, and lots more!"

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