Universal methods of design : 100 ways to research complex problems, develop innovative ideas, and design effective solutions /
Martin, Bella.
Universal methods of design : 100 ways to research complex problems, develop innovative ideas, and design effective solutions / - Beverly, Massachusetts : Rockport Publishers, 2012. - 208 p. : ill. (chiefly col.) ; 26 cm.
Introduction -- 1 : A [or] B testing -- 2 : AEIOU -- 3 : affinity diagramming -- 4 : artifact analysis -- 5 : automated remote research -- 6 : behavioural mapping -- 7 : bodystorming -- 8 : brainstorm graphic organisers -- 9 : business origami -- 10 : card sorting -- 11 : case studies -- 12 : cognitive mapping -- 13 : cognitive walkthrough -- 14 : collage -- 15 : competitive testing -- 16 : concept mapping -- 17 : content analysis -- 18 : content inventory and audit -- 19 : contextual design -- 20 : contectual inquiry -- 21 : creative toolkits -- 22 : critical incident technique -- 23 : crowdsourcing -- 24 : cultural probes -- 25 : customer experience audit -- 26 : design charette -- 27 : design ethnography -- 28 : design workshops -- 29 : desirability testing -- 30 : diary studies -- 31 : directed storytelling -- 32 : elito method -- 33 : ergonomic analysis -- 34 : evaluative research -- 35 : evidence-based design -- 36 : experience prototyping -- 37 : experience sampling method -- 38 : experiments -- 39 : exploratory research -- 40 : eyetracking -- 41 : flexibile modeling -- 42 : fly-on-the-wall observation -- 43 : focus gropus -- 44 : generative research -- 45 : graffiti walls -- 46 : heuristic evaluation -- 47 : image boards -- 48 : interviews -- 49 : KJ Technique -- 50 : Kano Analysis -- 51 : key performance indicators -- 52 : laddering -- 53 : literature reviews -- 54 : the love letter and the breakup letter -- 55 : mental model diagrams -- 56 : mind mapping -- 57 : observation -- 58 : parallel prototyping -- 59 : participant observation -- 60 : Participatory Action Research (PAR) -- 61 : participatory design -- 62 : personal inventories -- 63 : personas -- 64 : photo studies -- 65 : picture cards -- 66 : prototyping -- 67 : questionnaires -- 68 : Rapid Iterative Testing & Evaluation (RITE) -- 69 : remote moderated research -- 70 : research through design - 71 : role-playing -- 72 : scenario description swimlanes -- 73 : scenarios -- 74 : secondary research -- 75 : semantic differential -- 76 : shadowing -- 77 : simulation exercises -- 78 : site search analytics -- 79 : speed dating -- 80 : stakeholder maps -- 81 : stakeholder walkthrough -- 82 : storyboards -- 83 : surveys -- 84: task analysis -- 85 : territory maps -- 86 : thematic networks -- 87 : think-aloud protocol -- 88 : time-aware research -- 89 : touchstone tours -- 90 : triading -- 91 : triangulation -- 92 : unobtrusive measures -- 93 : usablity report -- 94 : usability testing -- 95 : user journeys maps -- 96 : value opportunity analysis -- 97 : web analytics -- 98 : weighted matrix -- 99 : Wizard of Oz -- 100 : word clouds -- Acknowledgements -- About the authors.
This text provides a thorough and critical presentation of 100 essential research methods and practices for graphic design, delivered in a concise and accessible format. Designers learn the methods and practices that they can use in order to understand and engage users in meaningful ways.
9781592537563 (hbk.) 9781592537563: £27.50 1592537561 (hbk.) 9781610581998 (ebk.) 1610581997 (ebk.)
2011040883
Research--Methodology.
New products--Design--Management.
658.5752 / MAR
Universal methods of design : 100 ways to research complex problems, develop innovative ideas, and design effective solutions / - Beverly, Massachusetts : Rockport Publishers, 2012. - 208 p. : ill. (chiefly col.) ; 26 cm.
Introduction -- 1 : A [or] B testing -- 2 : AEIOU -- 3 : affinity diagramming -- 4 : artifact analysis -- 5 : automated remote research -- 6 : behavioural mapping -- 7 : bodystorming -- 8 : brainstorm graphic organisers -- 9 : business origami -- 10 : card sorting -- 11 : case studies -- 12 : cognitive mapping -- 13 : cognitive walkthrough -- 14 : collage -- 15 : competitive testing -- 16 : concept mapping -- 17 : content analysis -- 18 : content inventory and audit -- 19 : contextual design -- 20 : contectual inquiry -- 21 : creative toolkits -- 22 : critical incident technique -- 23 : crowdsourcing -- 24 : cultural probes -- 25 : customer experience audit -- 26 : design charette -- 27 : design ethnography -- 28 : design workshops -- 29 : desirability testing -- 30 : diary studies -- 31 : directed storytelling -- 32 : elito method -- 33 : ergonomic analysis -- 34 : evaluative research -- 35 : evidence-based design -- 36 : experience prototyping -- 37 : experience sampling method -- 38 : experiments -- 39 : exploratory research -- 40 : eyetracking -- 41 : flexibile modeling -- 42 : fly-on-the-wall observation -- 43 : focus gropus -- 44 : generative research -- 45 : graffiti walls -- 46 : heuristic evaluation -- 47 : image boards -- 48 : interviews -- 49 : KJ Technique -- 50 : Kano Analysis -- 51 : key performance indicators -- 52 : laddering -- 53 : literature reviews -- 54 : the love letter and the breakup letter -- 55 : mental model diagrams -- 56 : mind mapping -- 57 : observation -- 58 : parallel prototyping -- 59 : participant observation -- 60 : Participatory Action Research (PAR) -- 61 : participatory design -- 62 : personal inventories -- 63 : personas -- 64 : photo studies -- 65 : picture cards -- 66 : prototyping -- 67 : questionnaires -- 68 : Rapid Iterative Testing & Evaluation (RITE) -- 69 : remote moderated research -- 70 : research through design - 71 : role-playing -- 72 : scenario description swimlanes -- 73 : scenarios -- 74 : secondary research -- 75 : semantic differential -- 76 : shadowing -- 77 : simulation exercises -- 78 : site search analytics -- 79 : speed dating -- 80 : stakeholder maps -- 81 : stakeholder walkthrough -- 82 : storyboards -- 83 : surveys -- 84: task analysis -- 85 : territory maps -- 86 : thematic networks -- 87 : think-aloud protocol -- 88 : time-aware research -- 89 : touchstone tours -- 90 : triading -- 91 : triangulation -- 92 : unobtrusive measures -- 93 : usablity report -- 94 : usability testing -- 95 : user journeys maps -- 96 : value opportunity analysis -- 97 : web analytics -- 98 : weighted matrix -- 99 : Wizard of Oz -- 100 : word clouds -- Acknowledgements -- About the authors.
This text provides a thorough and critical presentation of 100 essential research methods and practices for graphic design, delivered in a concise and accessible format. Designers learn the methods and practices that they can use in order to understand and engage users in meaningful ways.
9781592537563 (hbk.) 9781592537563: £27.50 1592537561 (hbk.) 9781610581998 (ebk.) 1610581997 (ebk.)
2011040883
Research--Methodology.
New products--Design--Management.
658.5752 / MAR