How cool brands stay hot : branding to generation Y /
Bergh, Joeri Van den
How cool brands stay hot : branding to generation Y / - 2nd ed. - London : Kogan Page, 2013.
'How Cool Brands Stay Hot' reveals what drives generation Y (13-29 year-olds) and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'.
0749476001 9780749476007: £57.99 9780749476007
Branding (Marketing)
Young consumers.
Advertising.
Generation Y.
Target marketing.
Product management.
Marketing.
Consumer behavior.
658.827 / BER
How cool brands stay hot : branding to generation Y / - 2nd ed. - London : Kogan Page, 2013.
'How Cool Brands Stay Hot' reveals what drives generation Y (13-29 year-olds) and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'.
0749476001 9780749476007: £57.99 9780749476007
Branding (Marketing)
Young consumers.
Advertising.
Generation Y.
Target marketing.
Product management.
Marketing.
Consumer behavior.
658.827 / BER