MARC details
000 -LEADER |
fixed length control field |
01479cam a22004453i 4500 |
001 - CONTROL NUMBER |
control field |
6601225 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921180337.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141120s2013 xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749476001 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749476007: |
Terms of availability |
£57.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749476007 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)896601225 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
YDXCP |
Language of cataloging |
eng |
Transcribing agency |
YDXCP |
Modifying agency |
OCLCQ |
-- |
BTCTA |
-- |
OCLCQ |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
BER |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bergh, Joeri Van den |
245 10 - TITLE STATEMENT |
Title |
How cool brands stay hot : |
Remainder of title |
branding to generation Y / |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
2013. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt $2 rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n $2 rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
520 8# - SUMMARY, ETC. |
Summary, etc. |
'How Cool Brands Stay Hot' reveals what drives generation Y (13-29 year-olds) and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
33452 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Young consumers. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
335 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Generation Y. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Target marketing. |
9 (RLIN) |
33089 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Product management. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
4282 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Behrer, Mattias |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
151014 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11125536 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 2 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
151005 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |