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How cool brands stay hot : (Record no. 58776)

MARC details
000 -LEADER
fixed length control field 01479cam a22004453i 4500
001 - CONTROL NUMBER
control field 6601225
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921180337.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141120s2013 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749476001
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749476007:
Terms of availability £57.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749476007
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)896601225
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Language of cataloging eng
Transcribing agency YDXCP
Modifying agency OCLCQ
-- BTCTA
-- OCLCQ
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number BER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bergh, Joeri Van den
245 10 - TITLE STATEMENT
Title How cool brands stay hot :
Remainder of title branding to generation Y /
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2013.
336 ## - CONTENT TYPE
Content type term text
Content type code txt $2 rdacontent
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n $2 rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
520 8# - SUMMARY, ETC.
Summary, etc. 'How Cool Brands Stay Hot' reveals what drives generation Y (13-29 year-olds) and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 33452
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Young consumers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 335
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Generation Y.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
9 (RLIN) 33089
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 4282
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Behrer, Mattias
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 151014
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11125536
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 2 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 151005
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 14/10/2015 70.28 1   658.827 BER 0092727 24/10/2019 15/10/2019 1 70.28 06/06/2017 Standard Loan