Understanding digital marketing : marketing strategies for engaging the digital generation /
Ryan, Damian
Understanding digital marketing : marketing strategies for engaging the digital generation / - Third edition. - London ; Philadelphia : Kogan Page, 2014. - xx, 409 p. : ill., plates ; 26 cm.
1 So... You want to go digital? 2 @first... think! 3 Then build your channel. 4 Is it working? 5 Are customers finding you? 6 Understanding social media. 7 Understanding e-mail marketing. 8 Understanding mobile marketing. 9 Understanding performance marketing. 10 Understanding online public relations. 11 Understanding content marketing. 12 Convincing your boss to invest in digital marketing. 13 What's next?
This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.
9780749471026 (paperback) 9780749471026: £19.99 0749471026 (paperback)
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.
658.872 / RYA
Understanding digital marketing : marketing strategies for engaging the digital generation / - Third edition. - London ; Philadelphia : Kogan Page, 2014. - xx, 409 p. : ill., plates ; 26 cm.
1 So... You want to go digital? 2 @first... think! 3 Then build your channel. 4 Is it working? 5 Are customers finding you? 6 Understanding social media. 7 Understanding e-mail marketing. 8 Understanding mobile marketing. 9 Understanding performance marketing. 10 Understanding online public relations. 11 Understanding content marketing. 12 Convincing your boss to invest in digital marketing. 13 What's next?
This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.
9780749471026 (paperback) 9780749471026: £19.99 0749471026 (paperback)
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.
658.872 / RYA