MARC details
000 -LEADER |
fixed length control field |
01841cam a2200409Mc 4500 |
001 - CONTROL NUMBER |
control field |
0240002 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230911104714.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140408s2014 uik 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749471026 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749471026: |
Terms of availability |
£19.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749471026 (paperback) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)900240002 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DKDLA |
Language of cataloging |
dan |
Transcribing agency |
DKDLA |
Modifying agency |
OCLCO |
-- |
OCLCF |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Item number |
RYA |
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
Classification number |
658.872 |
Item number |
RYA |
-- |
St Angela's |
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
-- |
St Angela's |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ryan, Damian |
245 10 - TITLE STATEMENT |
Title |
Understanding digital marketing : |
Remainder of title |
marketing strategies for engaging the digital generation / |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London ; |
-- |
Philadelphia : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 409 p. : |
Other physical details |
ill., plates ; |
Dimensions |
26 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
1 So... You want to go digital? 2 @first... think! 3 Then build your channel. 4 Is it working? 5 Are customers finding you? 6 Understanding social media. 7 Understanding e-mail marketing. 8 Understanding mobile marketing. 9 Understanding performance marketing. 10 Understanding online public relations. 11 Understanding content marketing. 12 Convincing your boss to invest in digital marketing. 13 What's next? |
520 8# - SUMMARY, ETC. |
Summary, etc. |
This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
9 (RLIN) |
8328 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social media. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic planning. |
9 (RLIN) |
6614 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
4284 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170527 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11127442 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
Source of classification or shelving scheme |
Dewey Decimal Classification |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 2 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
151020 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |