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Understanding digital marketing : (Record no. 58959)

MARC details
000 -LEADER
fixed length control field 01841cam a2200409Mc 4500
001 - CONTROL NUMBER
control field 0240002
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230911104714.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140408s2014 uik 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749471026 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749471026:
Terms of availability £19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749471026 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)900240002
040 ## - CATALOGING SOURCE
Original cataloging agency DKDLA
Language of cataloging dan
Transcribing agency DKDLA
Modifying agency OCLCO
-- OCLCF
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number RYA
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.872
Item number RYA
-- St Angela's
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
-- St Angela's
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ryan, Damian
245 10 - TITLE STATEMENT
Title Understanding digital marketing :
Remainder of title marketing strategies for engaging the digital generation /
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Philadelphia :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 409 p. :
Other physical details ill., plates ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note 1 So... You want to go digital? 2 @first... think! 3 Then build your channel. 4 Is it working? 5 Are customers finding you? 6 Understanding social media. 7 Understanding e-mail marketing. 8 Understanding mobile marketing. 9 Understanding performance marketing. 10 Understanding online public relations. 11 Understanding content marketing. 12 Convincing your boss to invest in digital marketing. 13 What's next?
520 8# - SUMMARY, ETC.
Summary, etc. This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 8328
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 6614
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 4284
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170527
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11127442
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Source of classification or shelving scheme Dewey Decimal Classification
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 2 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 151020
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 05/11/2015 23.07 8 8 658.872 RYA 0063670 19/04/2021 13/06/2019 1 23.07 06/06/2017 Standard Loan
          ATU St Angela's McKeown Library ATU St Angela's McKeown Library Main Lending Collection 02/05/2023       658.872 RYA T36779 02/05/2023       02/05/2023 Standard Loan