Strategic management /
Lynch, Richard L.
Strategic management / - Seventh edition. - Harlow, England ; New York : Pearson, 2015. - xxix, 766 pages : col. ill., plates ; 30 cm.
Includes glossary and index.
Strategic management -- A review of theory and practice -- Analysing the strategic environment -- Analysing resources and capabilities -- Strategy dynamics -- Prescriptive purpose delivered through mission, objectives and ethics -- Purpose emerging from knowledge, technology and innovation -- Developing business-level strategy options -- Developing corporate-level strategy options -- Strategy evaluation and development : the prescriptive process -- Finding the strategic route forward: mainly emergent approaches -- Organisational structure, style and people issues -- Implementing and controlling the strategic plan -- Green strategy and sustainability -- Managing strategic change -- Strategic leadership -- Entrepreneurial strategy -- Government, public sector and not-for-profit strategies -- International expansion and globalisation strategies -- Strategy and business models.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
9781292064666 (print) 9781292064666: £54.99 1292064668 (print)
2014039211
Strategic planning.
Business planning.
658.4012 / LYN
Strategic management / - Seventh edition. - Harlow, England ; New York : Pearson, 2015. - xxix, 766 pages : col. ill., plates ; 30 cm.
Includes glossary and index.
Strategic management -- A review of theory and practice -- Analysing the strategic environment -- Analysing resources and capabilities -- Strategy dynamics -- Prescriptive purpose delivered through mission, objectives and ethics -- Purpose emerging from knowledge, technology and innovation -- Developing business-level strategy options -- Developing corporate-level strategy options -- Strategy evaluation and development : the prescriptive process -- Finding the strategic route forward: mainly emergent approaches -- Organisational structure, style and people issues -- Implementing and controlling the strategic plan -- Green strategy and sustainability -- Managing strategic change -- Strategic leadership -- Entrepreneurial strategy -- Government, public sector and not-for-profit strategies -- International expansion and globalisation strategies -- Strategy and business models.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
9781292064666 (print) 9781292064666: £54.99 1292064668 (print)
2014039211
Strategic planning.
Business planning.
658.4012 / LYN