Designing brand identity : an essential guide for the whole branding team /
Wheeler, Alina, 1948-
Designing brand identity : an essential guide for the whole branding team / - 4th ed. - Hoboken, NJ : Wiley, 2013. - x, 326 p. : col. ill., plates ; 29 cm.
Includes bibliographical references and indexes.
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
9781118099209 9781118099209: £30.99 1118099206 9781118416174 1118416171
Advertising--Brand name products.
Brand name products.
Branding (Marketing)
Trademarks--Design.
Industrial design coordination.
658.827 / WHE
Designing brand identity : an essential guide for the whole branding team / - 4th ed. - Hoboken, NJ : Wiley, 2013. - x, 326 p. : col. ill., plates ; 29 cm.
Includes bibliographical references and indexes.
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
9781118099209 9781118099209: £30.99 1118099206 9781118416174 1118416171
Advertising--Brand name products.
Brand name products.
Branding (Marketing)
Trademarks--Design.
Industrial design coordination.
658.827 / WHE