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Designing brand identity : an essential guide for the whole branding team /
By: Wheeler, Alina.
Publisher: Hoboken, NJ : Wiley, 2013Edition: 4th ed.Description: x, 326 p. : col. ill., plates ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118099209; 9781118099209:; 1118099206; 9781118416174; 1118416171.Subject(s): Advertising -- Brand name products
| Brand name products | Branding (Marketing) | Trademarks -- Design | Industrial design coordinationDDC classification: 658.827 Summary: From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 WHE (Browse shelf(Opens below)) | 1 | Lost Checked out | 21/06/2021 | 0064289 |
Total holds: 0
Includes bibliographical references and indexes.
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.