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Selling your ideas to your organization /

Scharlatt, Harold.

Selling your ideas to your organization / - Greensboro, North Carolina : Center for Creative Leadership, 2008. - 31 pages : illustrations (some colour) ; 23 cm. - An ideas into action guidebook. [CCL : 439]. .

Includes bibliographical references (page 28).

After the brainstorm -- Scanning your organization -- Tips and tactics -- Closing the deal -- Suggested readings -- Background -- Key point summary.

"When you want to sell an idea to your organization, there are two important things to consider: an environmental scan and a collection of tactics. This guidebook explains how to assess your environment, point by point. It also provides a collection of tactics you can use to sell your idea. Assessing your environment and considering tactics you can use will prepare you for a successful campaign, and you will be more likely to accomplish your objective--solving a problem and making an improvement for the benefit of individuals, groups, and the. organization as a whole.".

9781604910254 1604910259

2008277648


Communication--Oral communication--Verbal Behaviour.
Communication in management.
Public speaking.
Oral communication.

658.452 / SCH