Managing marketing : marketing success through good management practice /
Palmer, Roger
Managing marketing : marketing success through good management practice / - Oxford ; Burlington, MA : Routledge, 2011. - xi, 380 pages : ill. ; 27 cm.
Includes references and index.
Written by practitioners for practitioners and students, this illustrated book covers organisational competence, personal competence, and resources and capabilities.
0750668989 9780750668989: £19.99 9780750668989 0080549578 9780080549576
Marketing--Management.
658.8 / PAL
Managing marketing : marketing success through good management practice / - Oxford ; Burlington, MA : Routledge, 2011. - xi, 380 pages : ill. ; 27 cm.
Includes references and index.
Written by practitioners for practitioners and students, this illustrated book covers organisational competence, personal competence, and resources and capabilities.
0750668989 9780750668989: £19.99 9780750668989 0080549578 9780080549576
Marketing--Management.
658.8 / PAL