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Managing marketing : marketing success through good management practice /
By: Palmer, Roger (Roger A.).
Publisher: Oxford ; Burlington, MA : Routledge, 2011Description: xi, 380 pages : ill. ; 27 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 0750668989; 9780750668989:; 9780750668989; 0080549578; 9780080549576.Subject(s): Marketing -- Management
DDC classification: 658.8 Summary: Written by practitioners for practitioners and students, this illustrated book covers organisational competence, personal competence, and resources and capabilities.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 0064452 |
Total holds: 0
Includes references and index.
Written by practitioners for practitioners and students, this illustrated book covers organisational competence, personal competence, and resources and capabilities.