E-commerce : business. technology. society /
Laudon, Kenneth C., 1944-
E-commerce : business. technology. society / - Twelfth edition, global edition. - Harlow, UK : Pearson, 2017. - 909 p. : illustrations ; 28 cm.
Includes bibliographical references and index.
In this edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
9781292109961 9781292109961: £50.99 1292109963
Electronic commerce.
Internet marketing.
Information technology.
658.872 / LAU
E-commerce : business. technology. society / - Twelfth edition, global edition. - Harlow, UK : Pearson, 2017. - 909 p. : illustrations ; 28 cm.
Includes bibliographical references and index.
In this edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
9781292109961 9781292109961: £50.99 1292109963
Electronic commerce.
Internet marketing.
Information technology.
658.872 / LAU