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E-commerce : business. technology. society /
By: Laudon, Kenneth C [author.]
.
Contributor(s): Traver, Carol Guercio [author.].
Publisher: Harlow, UK : Pearson, 2017Edition: Twelfth edition, global edition.Description: 909 p. : illustrations ; 28 cm.Content type: text $2 rdacontent | still image $2 rdacontent | text | still image Media type: unmediated $2 rdamedia | unmediated Carrier type: volume $2 rdacarrier | volumeISBN: 9781292109961; 9781292109961:; 1292109963.Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 658.872 Summary: In this edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.872 LAU (Browse shelf(Opens below)) | 1 | Available | 0064694 |
Total holds: 0
Includes bibliographical references and index.
In this edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.