Business analytics : an introduction /
Business analytics : an introduction /
- Boca Raton, Florida : Taylor & Francis, 2014.
- xi, 276 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
The value of business analytics / Evan Stubbs -- Producing insights from information through analytics / Frank Stein and Arnold Greenland -- Executive/performance dashboards / Patrick Yurgosky -- Data mining: helping to make sense of big data / Barry Keating -- Big data analytics for business intelligence / Onur Savas, Tung Thanh Nguyen, and Julia Deng -- Text mining fundamentals / Luca Toldo -- Neural network fundamentals / Angelos Barmpoutis -- Measuring success in social media: an information strategy in a data obese world / Jeremy P. Floyd -- The legal and privacy implications of data mining / Elana Zeide -- Epilogue: Parting thoughts about business analytics / Jay Liebowitz.
Reflecting the growing importance of analytics, this book presents important areas of business analytics, with concepts, techniques, applications, and trends that those in business, information systems/information technology, or computer science programs will find useful. It is appropriate for graduate-level students as well as undergraduate seniors.
9781466596092 9781466596092: £57.99 1466596090
2013045992
Business intelligence.
Business planning--Textbooks.
Big data.
Strategic planning--Textbooks.
Decision making--Statistical methods--Textbooks.
658.4033 LIE
Includes bibliographical references and index.
The value of business analytics / Evan Stubbs -- Producing insights from information through analytics / Frank Stein and Arnold Greenland -- Executive/performance dashboards / Patrick Yurgosky -- Data mining: helping to make sense of big data / Barry Keating -- Big data analytics for business intelligence / Onur Savas, Tung Thanh Nguyen, and Julia Deng -- Text mining fundamentals / Luca Toldo -- Neural network fundamentals / Angelos Barmpoutis -- Measuring success in social media: an information strategy in a data obese world / Jeremy P. Floyd -- The legal and privacy implications of data mining / Elana Zeide -- Epilogue: Parting thoughts about business analytics / Jay Liebowitz.
Reflecting the growing importance of analytics, this book presents important areas of business analytics, with concepts, techniques, applications, and trends that those in business, information systems/information technology, or computer science programs will find useful. It is appropriate for graduate-level students as well as undergraduate seniors.
9781466596092 9781466596092: £57.99 1466596090
2013045992
Business intelligence.
Business planning--Textbooks.
Big data.
Strategic planning--Textbooks.
Decision making--Statistical methods--Textbooks.
658.4033 LIE