Business analytics : an introduction /
Contributor(s): Liebowitz, Jay [editor.].
Publisher: Boca Raton, Florida : Taylor & Francis, 2014Description: xi, 276 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781466596092; 9781466596092:; 1466596090.Subject(s): Business intelligence | Business planning -- Textbooks | Big data | Strategic planning -- Textbooks | Decision making -- Statistical methods -- TextbooksDDC classification: 658.4033 LIEItem type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.4033 LIE (Browse shelf(Opens below)) | 1 | Available | 0065305 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.4033 LIE (Browse shelf(Opens below)) | 1 | Available | 0089336 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.4033 LIE (Browse shelf(Opens below)) | 2 | Available | 0065306 |
Includes bibliographical references and index.
The value of business analytics / Evan Stubbs -- Producing insights from information through analytics / Frank Stein and Arnold Greenland -- Executive/performance dashboards / Patrick Yurgosky -- Data mining: helping to make sense of big data / Barry Keating -- Big data analytics for business intelligence / Onur Savas, Tung Thanh Nguyen, and Julia Deng -- Text mining fundamentals / Luca Toldo -- Neural network fundamentals / Angelos Barmpoutis -- Measuring success in social media: an information strategy in a data obese world / Jeremy P. Floyd -- The legal and privacy implications of data mining / Elana Zeide -- Epilogue: Parting thoughts about business analytics / Jay Liebowitz.
Reflecting the growing importance of analytics, this book presents important areas of business analytics, with concepts, techniques, applications, and trends that those in business, information systems/information technology, or computer science programs will find useful. It is appropriate for graduate-level students as well as undergraduate seniors.