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Business analytics : an introduction /

Contributor(s): Liebowitz, Jay, 1957- [editor.].
Publisher: Boca Raton, Florida : Taylor & Francis, 2014Description: xi, 276 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781466596092; 9781466596092:; 1466596090.Subject(s): Business intelligence | Business planning -- Textbooks | Big data | Strategic planning -- Textbooks | Decision making -- Statistical methods -- TextbooksDDC classification: 658.4033 LIE
Contents:
The value of business analytics / Evan Stubbs -- Producing insights from information through analytics / Frank Stein and Arnold Greenland -- Executive/performance dashboards / Patrick Yurgosky -- Data mining: helping to make sense of big data / Barry Keating -- Big data analytics for business intelligence / Onur Savas, Tung Thanh Nguyen, and Julia Deng -- Text mining fundamentals / Luca Toldo -- Neural network fundamentals / Angelos Barmpoutis -- Measuring success in social media: an information strategy in a data obese world / Jeremy P. Floyd -- The legal and privacy implications of data mining / Elana Zeide -- Epilogue: Parting thoughts about business analytics / Jay Liebowitz.
Summary: Reflecting the growing importance of analytics, this book presents important areas of business analytics, with concepts, techniques, applications, and trends that those in business, information systems/information technology, or computer science programs will find useful. It is appropriate for graduate-level students as well as undergraduate seniors.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.4033 LIE (Browse shelf(Opens below)) 1 Available 0065305
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.4033 LIE (Browse shelf(Opens below)) 1 Available 0089336
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.4033 LIE (Browse shelf(Opens below)) 2 Available 0065306
Total holds: 0

Includes bibliographical references and index.

The value of business analytics / Evan Stubbs -- Producing insights from information through analytics / Frank Stein and Arnold Greenland -- Executive/performance dashboards / Patrick Yurgosky -- Data mining: helping to make sense of big data / Barry Keating -- Big data analytics for business intelligence / Onur Savas, Tung Thanh Nguyen, and Julia Deng -- Text mining fundamentals / Luca Toldo -- Neural network fundamentals / Angelos Barmpoutis -- Measuring success in social media: an information strategy in a data obese world / Jeremy P. Floyd -- The legal and privacy implications of data mining / Elana Zeide -- Epilogue: Parting thoughts about business analytics / Jay Liebowitz.

Reflecting the growing importance of analytics, this book presents important areas of business analytics, with concepts, techniques, applications, and trends that those in business, information systems/information technology, or computer science programs will find useful. It is appropriate for graduate-level students as well as undergraduate seniors.

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