Global marketing : (Record no. 23447)
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000 -LEADER | |
---|---|
fixed length control field | 01206cam a2200337Ia 4500 |
001 - CONTROL NUMBER | |
control field | 39046175 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210921172919.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 980427s1998 enkabf b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0132610906 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780132610902: |
Terms of availability | £24.95 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UKM |
Transcribing agency | UKM |
Modifying agency | DGU |
-- | WaOLN |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | LQIA |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.848 |
Item number | HOL |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hollensen, Svend. |
9 (RLIN) | 24160 |
245 10 - TITLE STATEMENT | |
Title | Global marketing : |
Remainder of title | a market-responsive approach / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London ; |
-- | New York : |
Name of publisher, distributor, etc. | Prentice Hall, |
Date of publication, distribution, etc. | 1998. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxvi, 604 p., [32] p. of plates : |
Other physical details | ill. (some col.), maps ; |
Dimensions | 25 cm. |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
336 ## - CONTENT TYPE | |
Content type term | cartographic image |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. | |
Summary, etc. | Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
9 (RLIN) | 4282 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Export marketing. |
9 (RLIN) | 2656 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
a | 160729 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b10240391 |
b | smmai |
c | - |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
Operator's initials, OID (RLIN) | 2 |
Cataloger's initials, CIN (RLIN) | 990101 |
First Date, FD (RLIN) | m |
Local | a |
-- | 0 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ATU Sligo Yeats Library | ATU Sligo Yeats Library | Withdrawn | 16/11/1999 | 33.99 | 8 | 1 | 658.848 HOL | 0036698 | 06/06/2017 | 1 | 33.99 | 06/06/2017 | Standard Loan | |||||
ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 16/11/1999 | 43.68 | 10 | 1 | 658.848 HOL | 0039054 | 06/06/2017 | 2 | 43.68 | 06/06/2017 | Standard Loan | Other/Generic Classification Scheme | ||||
ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 06/05/2003 | 7 | 658.848 HOL | M016920 | 06/06/2017 | 3 | 0.00 | 06/06/2017 | Standard Loan | Other/Generic Classification Scheme |