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Global marketing : (Record no. 23447)

MARC details
000 -LEADER
fixed length control field 01206cam a2200337Ia 4500
001 - CONTROL NUMBER
control field 39046175
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921172919.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980427s1998 enkabf b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132610906
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132610902:
Terms of availability £24.95
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency DGU
-- WaOLN
049 ## - LOCAL HOLDINGS (OCLC)
Holding library LQIA
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number HOL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend.
9 (RLIN) 24160
245 10 - TITLE STATEMENT
Title Global marketing :
Remainder of title a market-responsive approach /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 604 p., [32] p. of plates :
Other physical details ill. (some col.), maps ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term cartographic image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 4282
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
9 (RLIN) 2656
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160729
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10240391
b smmai
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 990101
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme
        ATU Sligo Yeats Library ATU Sligo Yeats Library Withdrawn 16/11/1999 33.99 8 1 658.848 HOL 0036698 06/06/2017 1 33.99 06/06/2017 Standard Loan  
        ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 16/11/1999 43.68 10 1 658.848 HOL 0039054 06/06/2017 2 43.68 06/06/2017 Standard Loan Other/Generic Classification Scheme
        ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 06/05/2003   7   658.848 HOL M016920 06/06/2017 3 0.00 06/06/2017 Standard Loan Other/Generic Classification Scheme