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Global marketing : a market-responsive approach /
By: Hollensen, Svend
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Publisher: London ; New York : Prentice Hall, 1998Description: xxxvi, 604 p., [32] p. of plates : ill. (some col.), maps ; 25 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0132610906; 9780132610902:.Subject(s): Marketing | Export marketingDDC classification: 658.848 Summary: Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.848 HOL (Browse shelf(Opens below)) | 1 | Available | 0036698 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 2 | Available | 0039054 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 3 | Available | M016920 |
Total holds: 0
Includes bibliographical references and index.
Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.