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Understanding digital marketing : (Record no. 267299)

MARC details
000 -LEADER
fixed length control field 02070cam a2200469 i 4500
001 - CONTROL NUMBER
control field ocn956775308
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921181105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160812s2017 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016037268
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749478438
Qualifying information (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749478438:
Terms of availability £19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749478438
Qualifying information (paperback)
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000059562261
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier GBVCP
System control number 865712123
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 483400513
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHBIS
System control number 010896892
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)956775308
Canceled/invalid control number (OCoLC)949145518
-- (OCoLC)974139503
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDXCP
-- OCLCF
-- OQX
-- CLE
-- YDX
-- OCLCQ
-- OCLCO
-- OCLCQ
-- CHVBK
-- OCLCO
-- UKWOH
-- TOH
-- BDX
-- DCK
-- OCLCA
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 RYA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ryan, Damian,
Relator term author.
245 10 - TITLE STATEMENT
Title Understanding digital marketing :
Remainder of title marketing strategies for engaging the digital generation /
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 424 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Digital marketing... the origin of... -- Have a plan and stick to... strategy! -- Couch, touch, pause... engage... -- Search : being found online -- Understanding social media -- Understanding e-mail marketing -- Understanding mobile marketing -- Content marketing and native advertising -- Understanding programmatic -- All about video -- Understanding online PR -- Understanding performance marketing -- Understanding the IoT -- Optimizing the customer and user experience -- The future of digital marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Standard Loan
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 148 OTHER HOLDINGS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 13/06/2018 18.41 3 2 658.872 RYA 0062959 27/09/2022 29/04/2022 13/06/2018 Standard Loan