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Understanding digital marketing : marketing strategies for engaging the digital generation /

By: Ryan, Damian [author.].
Publisher: London : Kogan Page, 2017Edition: Fourth edition.Description: xxxv, 424 pages : illustrations ; 24 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780749478438; 9780749478438:; 0749478438.Subject(s): Internet marketing | Social media | Strategic planning | Marketing -- ManagementDDC classification: 658.872 RYA
Contents:
Digital marketing... the origin of... -- Have a plan and stick to... strategy! -- Couch, touch, pause... engage... -- Search : being found online -- Understanding social media -- Understanding e-mail marketing -- Understanding mobile marketing -- Content marketing and native advertising -- Understanding programmatic -- All about video -- Understanding online PR -- Understanding performance marketing -- Understanding the IoT -- Optimizing the customer and user experience -- The future of digital marketing.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 RYA (Browse shelf(Opens below)) Available 0062959
Total holds: 0

Includes bibliographical references and index.

Digital marketing... the origin of... -- Have a plan and stick to... strategy! -- Couch, touch, pause... engage... -- Search : being found online -- Understanding social media -- Understanding e-mail marketing -- Understanding mobile marketing -- Content marketing and native advertising -- Understanding programmatic -- All about video -- Understanding online PR -- Understanding performance marketing -- Understanding the IoT -- Optimizing the customer and user experience -- The future of digital marketing.

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