Understanding digital marketing : marketing strategies for engaging the digital generation /
By: Ryan, Damian [author.].
Publisher: London : Kogan Page, 2017Edition: Fourth edition.Description: xxxv, 424 pages : illustrations ; 24 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780749478438; 9780749478438:; 0749478438.Subject(s): Internet marketing | Social media | Strategic planning | Marketing -- ManagementDDC classification: 658.872 RYAItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.872 RYA (Browse shelf(Opens below)) | Available | 0062959 |
Includes bibliographical references and index.
Digital marketing... the origin of... -- Have a plan and stick to... strategy! -- Couch, touch, pause... engage... -- Search : being found online -- Understanding social media -- Understanding e-mail marketing -- Understanding mobile marketing -- Content marketing and native advertising -- Understanding programmatic -- All about video -- Understanding online PR -- Understanding performance marketing -- Understanding the IoT -- Optimizing the customer and user experience -- The future of digital marketing.