Foundations of marketing / (Record no. 42994)
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000 -LEADER | |
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fixed length control field | 01023cam a2200325 a 4500 |
001 - CONTROL NUMBER | |
control field | 101403 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210921174823.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 020909s2003 enka 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0077098668 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780077098667: |
Terms of availability | £25.99 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UKM |
Transcribing agency | UKM |
Modifying agency | OCLCQ |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | JOB |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jobber, David. |
245 10 - TITLE STATEMENT | |
Title | Foundations of marketing / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | 2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxv, 355 p. : |
Other physical details | col. ill. ; |
Dimensions | 26 cm. |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Includes index. |
520 8# - SUMMARY, ETC. | |
Summary, etc. | This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
9 (RLIN) | 4282 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fahy, John, |
Dates associated with a name | 1962- |
9 (RLIN) | 39588 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
a | 141120 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b10452436 |
b | smmai |
c | - |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
h (OCLC) | NO HOLDINGS IN LQI - 15 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
Operator's initials, OID (RLIN) | 0 |
Cataloger's initials, CIN (RLIN) | 050912 |
First Date, FD (RLIN) | m |
Local | a |
-- | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 12/09/2005 | 29.65 | 18 | 2 | 658.8 JOB | 0056685 | 06/06/2017 | 1 | 29.65 | 06/06/2017 | Standard Loan |