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Foundations of marketing /
By: Jobber, David.
Contributor(s): Fahy, John
.
Publisher: London : McGraw-Hill, 2003Description: xxv, 355 p. : col. ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0077098668; 9780077098667:.Subject(s): MarketingDDC classification: 658.8 Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 JOB (Browse shelf(Opens below)) | 1 | Available | 0056685 |
Total holds: 0
Includes index.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.