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Event marketing : (Record no. 44316)

MARC details
000 -LEADER
fixed length control field 01293cam a22003374a 4500
001 - CONTROL NUMBER
control field 046287
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921174903.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010920s2002 nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047140179X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471401797:
Terms of availability £37.50
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UKM
-- C#P
-- OCL
-- BAKER
-- NLGGC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 394.2068
Item number HOY
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hoyle, Leonard H.
9 (RLIN) 40583
245 10 - TITLE STATEMENT
Title Event marketing :
Remainder of title how to successfully promote events, festivals, conventions, and expositions /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. J. Wiley,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 224 p. ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 #4 - SERIES STATEMENT
Series statement The Wiley event management series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 209-215), appendices and index.
520 8# - SUMMARY, ETC.
Summary, etc. The effective marketing of an event involves a range of components, from sales & advertising to public relations & community involvement. This book covers all aspects of marketing conferences, meetings, festivals, fairs, & other events.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events
General subdivision Marketing.
9 (RLIN) 33793
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Management.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 151123
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10469151
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 090430
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 22/06/2006 44.32 15 7 394.2068 HOY 0052149 18/10/2017 21/09/2017 1 44.32 06/06/2017 Standard Loan
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 30/04/2009 50.03 14 5 394.2068 HOY 0074649 12/12/2018 05/12/2018 2 50.03 06/06/2017 Standard Loan