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Event marketing : how to successfully promote events, festivals, conventions, and expositions /
By: Hoyle, Leonard H
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Series: The Wiley event management series.Publisher: New York : J. Wiley, 2002Description: xxiv, 224 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 047140179X; 9780471401797:.Subject(s): Special events -- Marketing | Hospitality industry -- ManagementDDC classification: 394.2068 Summary: The effective marketing of an event involves a range of components, from sales & advertising to public relations & community involvement. This book covers all aspects of marketing conferences, meetings, festivals, fairs, & other events.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 394.2068 HOY (Browse shelf(Opens below)) | 1 | Available | 0052149 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 394.2068 HOY (Browse shelf(Opens below)) | 2 | Available | 0074649 |
Total holds: 0
Includes bibliographical references (p. 209-215), appendices and index.
The effective marketing of an event involves a range of components, from sales & advertising to public relations & community involvement. This book covers all aspects of marketing conferences, meetings, festivals, fairs, & other events.