Strategic marketing decisions in global markets / (Record no. 46670)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01388cam a2200373Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 941093 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921175024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041109s2005 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 184480142X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844801428: |
| Terms of availability | £35.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844801428 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)56941093 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SISPL |
| Transcribing agency | SISPL |
| Modifying agency | UAB |
| -- | OCLCQ |
| -- | OCL |
| -- | UKM |
| -- | YDXCP |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | DOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doole, Isobel. |
| 9 (RLIN) | 28409 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing decisions in global markets / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thomson Learning, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 343 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 4284 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 9 (RLIN) | 6614 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Robin, |
| Dates associated with a name | 1945- |
| 9 (RLIN) | 29498 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160729 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10495575 |
| b | smmai |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN LQI - 58 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 070117 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ATU Sligo Yeats Library | ATU Sligo Yeats Library | Withdrawn | 17/01/2007 | 3 | 3 | 658.802 DOO | M024026 | 25/01/2023 | 1 | 0.00 | 06/06/2017 | Standard Loan |