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Strategic marketing decisions in global markets /
By: Doole, Isobel
.
Contributor(s): Lowe, Robin.
Publisher: London : Thomson Learning, 2005Description: xxiv, 343 p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 184480142X; 9781844801428:; 9781844801428.Subject(s): Marketing -- Management | Export marketing -- Management | Strategic planningDDC classification: 658.802 Summary: The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.802 DOO (Browse shelf(Opens below)) | 1 | Available | M024026 |
Total holds: 0
Includes bibliographical references and index.
The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands.