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Marketing finance : (Record no. 49092)

MARC details
000 -LEADER
fixed length control field 01398nam a2200373Ia 4500
001 - CONTROL NUMBER
control field 787605
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921175413.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060106s2004 ne a 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750657707 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750657709:
Terms of availability £19.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750657709 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)62787605
040 ## - CATALOGING SOURCE
Original cataloging agency TKR
Transcribing agency TKR
Modifying agency NLGGC
-- YDXCP
-- UW1
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number WAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ward, Keith,
Dates associated with a name 1949-
9 (RLIN) 44211
245 10 - TITLE STATEMENT
Title Marketing finance :
Remainder of title turning marketing strategies into shareholder value /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam ;
-- London :
Name of publisher, distributor, etc. Elsevier Butterworth-Heinemann,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 349 p. :
Other physical details ill. ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
520 8# - SUMMARY, ETC.
Summary, etc. Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function within the marketing process.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 4284
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Costs.
9 (RLIN) 35558
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Finance.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Cost effectiveness.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160729
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10522979
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 15 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 080218
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        ATU Sligo Yeats Library ATU Sligo Yeats Library Withdrawn 18/02/2008 31.95 1 2 658.802 WAR 0067377 06/06/2017 1 31.95 06/06/2017 Standard Loan