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Marketing finance : turning marketing strategies into shareholder value /
By: Ward, Keith
.
Publisher: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2004Description: xii, 349 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750657707 (pbk.); 9780750657709:; 9780750657709 (pbk.).Subject(s): Marketing -- Management | Marketing -- Costs | Marketing -- Finance | Marketing -- Cost effectivenessDDC classification: 658.802 Summary: Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function within the marketing process.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.802 WAR (Browse shelf(Opens below)) | 1 | Available | 0067377 |
Total holds: 0
Includes index.
Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function within the marketing process.