The new rules of marketing and PR : (Record no. 50923)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01278nam a2200337Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7893216 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921175522.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061221s2007 nju 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470113455 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470113455: |
| Terms of availability | £15.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470113456 (cloth : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)237893216 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LVB |
| Language of cataloging | fre |
| Transcribing agency | LVB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | SCO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman. |
| 245 14 - TITLE STATEMENT | |
| Title | The new rules of marketing and PR : |
| Remainder of title | how to use news releases, blogs, podcasting, viral marketing, & online media to reach your buyers directly / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 275 p. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 8328 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 5707 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 120629 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10543338 |
| b | smmai |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 090128 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 28/01/2009 | 16.18 | 5 | 2 | 658.872 SCO | 0068239 | 06/06/2017 | 1 | 16.18 | 06/06/2017 | Standard Loan |