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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach your buyers directly /
By: Scott, David Meerman.
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., 2007Description: xxvii, 275 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470113455 (cloth : alk. paper); 9780470113455:; 0470113456 (cloth : alk. paper).Subject(s): Internet marketing
| Public relationsDDC classification: 658.872 Summary: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.872 SCO (Browse shelf(Opens below)) | 1 | Available | 0068239 |
Total holds: 0
Includes bibliography
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.