Strategic marketing / (Record no. 51617)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01233cam a2200397 a 4500 |
001 - CONTROL NUMBER | |
control field | 3162481 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210921175550.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 071206s2009 mauab b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780073381008 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780073381008 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0073381004 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071263351 ( pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071263357 ( pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)183162481 |
Canceled/invalid control number | (OCoLC)156810220 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | BAKER |
-- | YDXCP |
-- | C#P |
-- | BWX |
-- | BTCTA |
-- | UKM |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | CRA |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cravens, David W. |
9 (RLIN) | 42345 |
245 10 - TITLE STATEMENT | |
Title | Strategic marketing / |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
Date of publication, distribution, etc. | c2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 784 p. : |
Other physical details | ill., map ; |
Dimensions | 27 cm. |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Decision making. |
9 (RLIN) | 4283 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management |
Form subdivision | Case studies. |
9 (RLIN) | 33448 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Piercy, Nigel. |
9 (RLIN) | 15220 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
a | 170426 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b10550902 |
b | multi |
c | - |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
h (OCLC) | NO HOLDINGS IN LQI - 57 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
Operator's initials, OID (RLIN) | 0 |
Cataloger's initials, CIN (RLIN) | 090721 |
First Date, FD (RLIN) | m |
Local | a |
-- | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 21/07/2009 | 102.39 | 12 | 7 | 658.802 CRA | 0086314 | 07/11/2017 | 26/10/2017 | 1 | 102.39 | 06/06/2017 | Standard Loan | ||||
Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 21/07/2009 | 102.39 | 19 | 15 | 658.802 CRA | 0086315 | 23/09/2019 | 09/09/2019 | 2 | 102.39 | 06/06/2017 | Standard Loan | ||||
Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 21/07/2009 | 102.39 | 14 | 13 | 658.802 CRA | 0086316 | 06/06/2017 | 3 | 102.39 | 06/06/2017 | Standard Loan |