Strategic marketing /
By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Publisher: Boston : McGraw-Hill Irwin, c2009Edition: 9th ed.Description: xv, 784 p. : ill., map ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780073381008 (alk. paper); 9780073381008; 0073381004 (alk. paper); 9780071263351 ( pbk.); 0071263357 ( pbk.).Subject(s): Marketing -- Decision making | Marketing -- Management -- Case studies | Marketing -- ManagementDDC classification: 658.802Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 0086314 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.802 CRA (Browse shelf(Opens below)) | 2 | Available | 0086315 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.802 CRA (Browse shelf(Opens below)) | 3 | Available | 0086316 |
Total holds: 0
Includes bibliographical references and indexes.