MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03307cam a2200421Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9351992 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210921180259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2014 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013025801 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415814195 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415814195: |
| Terms of availability |
£85.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415814197 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780203067604 (ebk) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)879351992 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Transcribing agency |
AU@ |
| Description conventions |
rda |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
641.22 |
| Item number |
HAR |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Wine and identity : |
| Remainder of title |
branding, heritage, terroir / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 252 pages : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Routledge studies of gastronomy, food and drink. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1.Exploring wine and identity -- Heritage -- 2.Old World winemakers in the New Worlds of California and Victoria -- 3.The balancing act of maintaining an identity while adjusting to newer market demands: the case of Andalucia's Sherry (Jerez) wines -- 4.The new gold: the role of place and heritage in the marketing of the Central Otago wine region -- 5.Slovenian wine stories and wine identities: from the heritage and culture of wine to wine tourism -- 6.Where wine was born? Wine and identity in Georgia -- Branding -- 7.Crafting brand stories for New World wine -- 8.Jurancon wines in a New World market -- 9.Branding the Barossa: pioneers, heritage and tourism in Australia's famous wine region -- 10.From West to East: new wine markets in the United States and Malaysia -- 11.Evolution of French wine identity: Baby boomers and Generation Y -- 12.The changing self-identity of English wine -- Terroir -- 13.Wine tourism in the Sao Francisco Valley, Brazil: the search for a distinctive identity / Simone Almeida -- 14.Old wisdom from the New World: wine tourism lessons from South Africa -- 15.From Merlot to Nk'mip: wine, tourism and identity in the Okanagan Valley -- 16.Winery architecture: creating a sense of place -- 17.Online terroir: wine and regional identity in online destination marketing -- Conclusion -- 18.The blending of wine and identities. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Wine tourism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Heritage tourism. |
| 9 (RLIN) |
8515 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harvey, Matt. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frost, Warwick. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
White, Leanne. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
150113 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1111521x |
| b |
smmai |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN LQI - 2 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
141127 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
0 |