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Wine and identity : branding, heritage, terroir /

Contributor(s): Harvey, Matt | Frost, Warwick | White, Leanne.
Series: Publisher: Oxford Routledge, 2014Description: xiv, 252 pages : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415814195 (hbk); 9780415814195:; 0415814197 (hbk).Subject(s): Wine tourism | Heritage tourismDDC classification: 641.22
Contents:
1.Exploring wine and identity -- Heritage -- 2.Old World winemakers in the New Worlds of California and Victoria -- 3.The balancing act of maintaining an identity while adjusting to newer market demands: the case of Andalucia's Sherry (Jerez) wines -- 4.The new gold: the role of place and heritage in the marketing of the Central Otago wine region -- 5.Slovenian wine stories and wine identities: from the heritage and culture of wine to wine tourism -- 6.Where wine was born? Wine and identity in Georgia -- Branding -- 7.Crafting brand stories for New World wine -- 8.Jurancon wines in a New World market -- 9.Branding the Barossa: pioneers, heritage and tourism in Australia's famous wine region -- 10.From West to East: new wine markets in the United States and Malaysia -- 11.Evolution of French wine identity: Baby boomers and Generation Y -- 12.The changing self-identity of English wine -- Terroir -- 13.Wine tourism in the Sao Francisco Valley, Brazil: the search for a distinctive identity / Simone Almeida -- 14.Old wisdom from the New World: wine tourism lessons from South Africa -- 15.From Merlot to Nk'mip: wine, tourism and identity in the Okanagan Valley -- 16.Winery architecture: creating a sense of place -- 17.Online terroir: wine and regional identity in online destination marketing -- Conclusion -- 18.The blending of wine and identities.
Summary: In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 641.22 HAR (Browse shelf(Opens below)) 1 Available 0091512
Total holds: 0

Includes bibliographical references and index.

1.Exploring wine and identity -- Heritage -- 2.Old World winemakers in the New Worlds of California and Victoria -- 3.The balancing act of maintaining an identity while adjusting to newer market demands: the case of Andalucia's Sherry (Jerez) wines -- 4.The new gold: the role of place and heritage in the marketing of the Central Otago wine region -- 5.Slovenian wine stories and wine identities: from the heritage and culture of wine to wine tourism -- 6.Where wine was born? Wine and identity in Georgia -- Branding -- 7.Crafting brand stories for New World wine -- 8.Jurancon wines in a New World market -- 9.Branding the Barossa: pioneers, heritage and tourism in Australia's famous wine region -- 10.From West to East: new wine markets in the United States and Malaysia -- 11.Evolution of French wine identity: Baby boomers and Generation Y -- 12.The changing self-identity of English wine -- Terroir -- 13.Wine tourism in the Sao Francisco Valley, Brazil: the search for a distinctive identity / Simone Almeida -- 14.Old wisdom from the New World: wine tourism lessons from South Africa -- 15.From Merlot to Nk'mip: wine, tourism and identity in the Okanagan Valley -- 16.Winery architecture: creating a sense of place -- 17.Online terroir: wine and regional identity in online destination marketing -- Conclusion -- 18.The blending of wine and identities.

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time.

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