Ethnic marketing : (Record no. 58358)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01698cam a22004218i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3647713 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921180324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140710s2015 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014024839 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415836005 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415836005: |
| Terms of availability | £95.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 041583600X |
| Qualifying information | (hardback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)883647713 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | YDXCP |
| -- | BTCTA |
| -- | OCLCO |
| -- | BDX |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCQ |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80089 |
| Item number | PIR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pires, Guilherme D. |
| 9 (RLIN) | 40448 |
| 245 10 - TITLE STATEMENT | |
| Title | Ethnic marketing : |
| Remainder of title | culturally sensitive theory and practice / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 364 pages : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt $2 rdacontent |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n $2 rdamedia |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc $2 rdacarrier |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | 'Ethnic Marketing' shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Minority consumers. |
| 9 (RLIN) | 33794 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market segmentation. |
| 9 (RLIN) | 34630 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Cross-cultural studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, John L. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170526 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11121282 |
| b | multi |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 150616 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 24/06/2015 | 108.56 | 1 | 11 | 658.80089 PIR | 0092099 | 20/08/2019 | 06/06/2017 | 26/06/2015 | 1 | 108.56 | 06/06/2017 | Standard Loan |