Ethnic marketing : culturally sensitive theory and practice /
By: Pires, Guilherme D
.
Contributor(s): Stanton, John L.
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2015Description: xvi, 364 pages : ill. ; 27 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780415836005; 9780415836005:; 041583600X.Subject(s): Minority consumers | Market segmentation | Marketing -- Cross-cultural studiesDDC classification: 658.80089 Summary: 'Ethnic Marketing' shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.80089 PIR (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/08/2019 | 0092099 |
Includes bibliographical references and index.
'Ethnic Marketing' shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.