MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02547cam a22004218i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
8311204 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210921180338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150430s2015 enk 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015016196 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749473273 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749473273: |
| Terms of availability |
£19.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749473274 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780749473280 (ebk) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)908311204 |
| Canceled/invalid control number |
(OCoLC)907146910 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
BTCTA |
| -- |
BDX |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
JEF |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jefferson, Sonja. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Valuable content marketing : |
| Remainder of title |
how to make quality content your key to success / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 309 p. : |
| Other physical details |
ill. ;23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword / |
| Statement of responsibility |
Doug Kessler -- |
| Title |
About the authors -- |
| -- |
Introduction -- |
| -- |
Part one : why valuable content? 01 : buying has changed. Has your marketing caught up? 02 : what is valuable content and why does it win you business? 03 : guiding principles for your valuable content -- |
| -- |
Part two : what valuable content? 04 : blogging. 05 : social media. 06 Email newsletters. 07 : search engine optimization. 08 : deeper written content, ebooks, white papers, SlideShares and published book. 09 : video, audio, infographics and more. 10 : widen your reach : PR, guest blogging, events and paid advertising -- |
| -- |
Part three : how to supercharge your business with valuable content. 11 : pulling together a valuable content strategy. 12 : making your website valuable. 13 : how to write valuable content. 14 : how to sell with valuable content. 15 : winning the challenge of constant content generation. 16 : troubleshooting Q&A : answers to the big content questions -- |
| -- |
Conclusion and your new manifesto for marketing people love -- |
| -- |
Acknowledgements -- |
| -- |
Notes and references. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Suitable for those starting a business or looking to grow, this title shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 9 (RLIN) |
1839 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tanton, Sharon. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
161129 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11125688 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN LQI - 3 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
150723 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
0 |