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Valuable content marketing : how to make quality content your key to success /

By: Jefferson, Sonja.
Contributor(s): Tanton, Sharon.
Publisher: London : Kogan Page, 2015Edition: Second edition.Description: xvi, 309 p. : ill. ;23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749473273 (paperback); 9780749473273:; 0749473274 (paperback).Subject(s): Marketing -- Internet marketing | Internet marketing | Customer relationsDDC classification: 658.8
Contents:
Foreword / Doug Kessler -- About the authors -- Introduction -- Part one : why valuable content? 01 : buying has changed. Has your marketing caught up? 02 : what is valuable content and why does it win you business? 03 : guiding principles for your valuable content -- Part two : what valuable content? 04 : blogging. 05 : social media. 06 Email newsletters. 07 : search engine optimization. 08 : deeper written content, ebooks, white papers, SlideShares and published book. 09 : video, audio, infographics and more. 10 : widen your reach : PR, guest blogging, events and paid advertising -- Part three : how to supercharge your business with valuable content. 11 : pulling together a valuable content strategy. 12 : making your website valuable. 13 : how to write valuable content. 14 : how to sell with valuable content. 15 : winning the challenge of constant content generation. 16 : troubleshooting Q&A : answers to the big content questions -- Conclusion and your new manifesto for marketing people love -- Acknowledgements -- Notes and references.
Summary: Suitable for those starting a business or looking to grow, this title shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.8 JEF (Browse shelf(Opens below)) 1 Available 0092704
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Foreword / Doug Kessler -- About the authors -- Introduction -- Part one : why valuable content? 01 : buying has changed. Has your marketing caught up? 02 : what is valuable content and why does it win you business? 03 : guiding principles for your valuable content -- Part two : what valuable content? 04 : blogging. 05 : social media. 06 Email newsletters. 07 : search engine optimization. 08 : deeper written content, ebooks, white papers, SlideShares and published book. 09 : video, audio, infographics and more. 10 : widen your reach : PR, guest blogging, events and paid advertising -- Part three : how to supercharge your business with valuable content. 11 : pulling together a valuable content strategy. 12 : making your website valuable. 13 : how to write valuable content. 14 : how to sell with valuable content. 15 : winning the challenge of constant content generation. 16 : troubleshooting Q&A : answers to the big content questions -- Conclusion and your new manifesto for marketing people love -- Acknowledgements -- Notes and references.

Suitable for those starting a business or looking to grow, this title shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods.

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