MARC details
000 -LEADER |
fixed length control field |
02057cam a2200469 a 4500 |
001 - CONTROL NUMBER |
control field |
3764006 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921180423.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100624s2011 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010027042 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470423479 |
Qualifying information |
(cloth) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470423479: |
Terms of availability |
£55.00 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470423471 |
Qualifying information |
(cloth) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)643764006 |
Canceled/invalid control number |
(OCoLC)757480546 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
UKM |
-- |
YDXCP |
-- |
CDX |
-- |
BWX |
-- |
SINLB |
-- |
UKMGB |
-- |
BDX |
-- |
OCLCF |
-- |
OCLCQ |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.812 |
Item number |
PEP |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peppers, Don. |
245 10 - TITLE STATEMENT |
Title |
Managing customer relationships : |
Remainder of title |
a strategic framework / |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 512 pages : |
Other physical details |
illustrations ; |
Dimensions |
28 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt $2 rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n $2 rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc $2 rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer relations |
General subdivision |
Management. |
9 (RLIN) |
33885 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumers' preferences. |
9 (RLIN) |
34306 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Relationship marketing. |
9 (RLIN) |
8398 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Information storage and retrieval systems |
General subdivision |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rogers, Martha, |
Dates associated with a name |
1952- |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170526 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11137721 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 139 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
160524 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |