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Managing customer relationships : (Record no. 59935)

MARC details
000 -LEADER
fixed length control field 02057cam a2200469 a 4500
001 - CONTROL NUMBER
control field 3764006
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921180423.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100624s2011 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010027042
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470423479
Qualifying information (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470423479:
Terms of availability £55.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470423471
Qualifying information (cloth)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)643764006
Canceled/invalid control number (OCoLC)757480546
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- UKM
-- YDXCP
-- CDX
-- BWX
-- SINLB
-- UKMGB
-- BDX
-- OCLCF
-- OCLCQ
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number PEP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peppers, Don.
245 10 - TITLE STATEMENT
Title Managing customer relationships :
Remainder of title a strategic framework /
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 512 pages :
Other physical details illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt $2 rdacontent
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n $2 rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc $2 rdacarrier
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
520 8# - SUMMARY, ETC.
Summary, etc. Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management.
9 (RLIN) 33885
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers' preferences.
9 (RLIN) 34306
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
9 (RLIN) 8398
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information storage and retrieval systems
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rogers, Martha,
Dates associated with a name 1952-
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170526
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11137721
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 139 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 160524
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
  Lost Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 26/05/2016 61.50 1 8 658.812 PEP 0064351 20/08/2019 06/06/2017 02/06/2016 1 61.50 06/06/2017 Standard Loan