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Managing customer relationships : a strategic framework /

By: Peppers, Don.
Contributor(s): Rogers, Martha, 1952-.
Publisher: Hoboken, N.J. : Wiley, 2011Edition: 2nd ed.Description: xv, 512 pages : illustrations ; 28 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780470423479; 9780470423479:; 0470423471.Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketing | Information storage and retrieval systems -- MarketingDDC classification: 658.812
Contents:
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
Summary: Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.812 PEP (Browse shelf(Opens below)) 1 Lost Checked out 20/08/2019 0064351
Total holds: 0

Includes bibliographical references and index.

Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.

Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.

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