Managing customer relationships : a strategic framework /
By: Peppers, Don.
Contributor(s): Rogers, Martha.
Publisher: Hoboken, N.J. : Wiley, 2011Edition: 2nd ed.Description: xv, 512 pages : illustrations ; 28 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780470423479; 9780470423479:; 0470423471.Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketing | Information storage and retrieval systems -- MarketingDDC classification: 658.812Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.812 PEP (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/08/2019 | 0064351 |
Includes bibliographical references and index.
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.