MARC details
000 -LEADER |
fixed length control field |
01429cam a2200445Ia 4500 |
001 - CONTROL NUMBER |
control field |
9496550 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921180936.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150901s2015 enka 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292017518 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292017518 |
Terms of availability |
£49.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1292017511 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)919496550 |
Canceled/invalid control number |
(OCoLC)918789239 |
-- |
(OCoLC)928117149 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
EUE |
Language of cataloging |
eng |
Transcribing agency |
EUE |
Modifying agency |
EQO |
-- |
EUE |
-- |
OCLCF |
-- |
BTCTA |
-- |
CDX |
-- |
YDXCP |
-- |
OCLCQ |
-- |
S3O |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 ARM |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
Fuller form of name |
(Gary M.) |
9 (RLIN) |
18212 |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
an introduction / |
250 ## - EDITION STATEMENT |
Edition statement |
Third [European] edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow : |
Name of publisher, distributor, etc. |
Pearson Education Limited, |
Date of publication, distribution, etc. |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxviii, 619 pages : |
Other physical details |
illustrations ; |
Dimensions |
27 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt $2 rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n $2 rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc $2 rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
4282 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Form subdivision |
Textbooks. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Brennan, Ross, |
Dates associated with a name |
1957- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Harker, Michael. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
780 00 - PRECEDING ENTRY |
Title |
Marketing : an introduction (12th U.S. edition) |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170524 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11140872 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
Source of classification or shelving scheme |
Dewey Decimal Classification |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 8 OTHER HOLDINGS |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
161123 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |