Introduction to advertising and promotion : an integrated marketing communications perspective
By: Belch, George E.
Contributor(s): Belch, Michael A.
Publisher: Irwin 1993Edition: 2nd ed.Description: xxxii, 836 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 0256105162; 9780256105162.Subject(s): ADVERTISING![](/opac-tmpl/bootstrap/images/filefind.png)
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