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Persuasion : psychological insights and perspectives /

Contributor(s): Shavitt, Sharon, 1959- | Brock, Timothy C, 1935-.
Publisher: Boston : Allyn and Bacon, c1994Description: ix, 337 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0205151434 :; 9780205151431:.Subject(s): Persuasion (Psychology) | Influence (Psychology) | Interpersonal communication | Communication -- Psychological aspects | Persuasive Communication | PersuasionDDC classification: 153.852
Contents:
Getting a handle on the ax of persuasion : an introduction / Timothy C. Brock, Sharon Shavitt, Laura A. Brannon -- Attitude scales : how we measure the unmeasurable / Thomas M. Ostrom ... [et al.] -- Psychophysiological approaches to attitudes : detecting affective dispositions when people won't say, can't say, or don't even know / John T. Cacioppo ... [et al.] -- Acting as we feel : when and how attitudes guide behavior / Russell H. Fazio, David R. Roskos-Ewoldsen -- When do our actions affect our attitudes? / Joel Cooper, Steven J. Scher -- To think or not to think : exploring two routes to persuasion / Richard E. Petty ... [et al.] -- Why are some people easier to influence than others? / Wendy Wood, Brian Stagner -- Social influence, persuasion, and group decision making / Shinobu Kitayama, Eugene Burnstein -- Interpersonal influence / Robert B. Cialdini -- Persuasion and health attitudes / Howard Leventhal, Linda Cameron -- Mass media and political persuasion / David O. Sears, Rick Kosterman -- The subliminal persuasion controversy : reality, enduring fable, and Polonius's weasel / Laura A. Brannon, Timothy C. Brock.
Summary: This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 153.852 (Browse shelf(Opens below)) 1 Available 0032578
Total holds: 0

Includes bibliographical references and indexes.

Getting a handle on the ax of persuasion : an introduction / Timothy C. Brock, Sharon Shavitt, Laura A. Brannon -- Attitude scales : how we measure the unmeasurable / Thomas M. Ostrom ... [et al.] -- Psychophysiological approaches to attitudes : detecting affective dispositions when people won't say, can't say, or don't even know / John T. Cacioppo ... [et al.] -- Acting as we feel : when and how attitudes guide behavior / Russell H. Fazio, David R. Roskos-Ewoldsen -- When do our actions affect our attitudes? / Joel Cooper, Steven J. Scher -- To think or not to think : exploring two routes to persuasion / Richard E. Petty ... [et al.] -- Why are some people easier to influence than others? / Wendy Wood, Brian Stagner -- Social influence, persuasion, and group decision making / Shinobu Kitayama, Eugene Burnstein -- Interpersonal influence / Robert B. Cialdini -- Persuasion and health attitudes / Howard Leventhal, Linda Cameron -- Mass media and political persuasion / David O. Sears, Rick Kosterman -- The subliminal persuasion controversy : reality, enduring fable, and Polonius's weasel / Laura A. Brannon, Timothy C. Brock.

This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research.

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